Design Thinking

Gems are always crafted with an everlasting passion, crazinee and a lot of discipline.


As a UX consultant, our first step is always about gaining understanding & knowledge. We dig deep to know everything possible that will help us craft a better solution.


We begin with understanding the company's vision and project goals.


Product's feasibility is mapped along with its competitors.


Understanding user's needs and their behavior always does the trick!


We draw insights from the research data and craft a product roadmap that solves problems like no other existing products.

Problem Statement

We define the key performace indicators for the project.

Information Architecture

We organize the content to intuitively guide users in performing a desired action seamlessly.

User Journey

We attain a design that makes an experience genuinely satisfying for users.


It's all about bringing emotions to logic. We map empathy and cognitive science to derive on a product that is not just usable but appealing as well.


We simplify the story that specifically focuses on prioritization of content, functionalities and behaviors.

Visual Design

We give life to designs by adding visually appealing elements that evoke emotions.


We test the product by creating a usable mockup for initial feedback.


Take your winning ideas after and put it together to make it functional so that you can have it read to test with your prospective users

Build real, tactile representations for a subset of your ideas. The goal of this phase is to understand what components of your ideas work, and which do not. In this phase you begin to weigh the impact vs. feasibility of your ideas through feedback on your prototypes.

Make your ideas tactile. If it is a new landing page, draw out a wireframe and get feedback internally.  Change it based on feedback, then prototype it again in quick and dirty code. Then, share it with another group of people.


Return to your users for feedback. Ask yourself ‘Does this solution meet users’ needs?’ and ‘Has it improved how they feel, think, or do their tasks?’

Put your prototype in front of real customers and verify that it achieves your goals. Has the users’ perspective during onboarding improved? Does the new landing page increase time or money spent on your site? As you are executing your vision, continue to test along the way.


Put the vision into effect. Ensure that your solution is materialized and touches the lives of your end users.

This is the most important part of design thinking, but it is the one most often forgotten. As Don Norman preaches, “we need more design doing.” Design thinking does not free you from the actual design doing. It’s not magic. Milton Glaser’s words resonate: “There’s no such thing as a creative type. As if creativity is a verb, a very time-consuming verb. It’s about taking an idea in your head, and transforming that idea into something real. And that’s always going to be a long and difficult process. If you’re doing it right, it’s going to feel like work.”

As impactful as design thinking can be for an organization, it only leads to true innovation if the vision is executed. The success of design thinking lies in its ability to transform an aspect of the end user’s life. This sixth step — implement — is crucial.


© Haider Ali 2020