The Design of Everyday Things (Don Norman)
An industry classic explaining how to design products for real human use.

Change by Design (Tim Brown)
A primer on the idea of “design thinking,” and working from inspiration to


Designing for Growth (Jeanne Liedtke)
Another book on design thinking–this one filled with question lists and exercises to get you going.

Next Generation Business Strategies for the Base of the Pyramid (Ted London and Stu Hart)
An argument that businesses should develop cheaper goods made for the entire world, and how to make these products catch on.

Vision in Motion (Laszlo Moholy-Nagy)
Part of the original Bauhaus school, László Moholy-Nagy illustrates where design, art, and science meet. Currently out of print, it can be a bit difficult to get your hands on.

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