Hey, I'm Haider

I Design and grow 
products that people love

Working with companies all around the world to improve their design, conversion, copywriting, processes, and more.

UX Design Consultant

at Essel Group

Thoughts on design

I consult business around the world, regularly publish in-depth articles on user experience, design and leadership. I built a guide to the UX product design process.


India’s 1st Multilingual Video Shopping Destination

Ezmall use videos to bring products to life. It helps user to experience touch and feel and usability of the products.

Design and research services, tailored for you.

Whether you need a quick audit or an entire product design, we’ll work together to build a plan that doesn’t just yield a good-looking interface or a fancy abstract process, but actually gets results for your product, team, and users. We’ll create something that you can be proud of.

Yerkes-Dodson Law

Visual Link Analysis

Situation Awareness

Cluster Analysis

Fault Tree Analysis

Procedural Memory

Hick-Hyman Law

Flow and Fiero 

Social Proof

Priming and Framing

Trompenaars Dimensions

Card Sort

Mental Model

Collating Concept

Reading Grade Level

Hyperbolic Discounting

Ganzfeld Effect

Small Field Tritanopia


False Affordances

Contrast Principle

Phi Phenomenon



Bayesian Model

Diverstiture Aversion

Dunning-Kruger Effect

Chromatic Aberration

Ecosystem Modeling

Omni Channel UX Strategy

Signal Detection Theory

Orienting Response

Approach Avoidance

Zeigarnik Effect

Scotopic Vision

Fitt’s Law

Operant Conditioning

Max-Need Fundamental Human Needs


Interested in working together?

From off-the-shelf solutions to fully custom project plans, let's connect and discover a service that’s perfect for you.

Call Now: +91 9899 707086 or Email: haiderxayan@gmail.com

© Haider Ali